We are your next generation
problem solvers
We don’t make magic…
just really smart tools that actually work
Our suite of tools uncovers what your customers really think, refines how you speak to them, and helps you stay one step ahead—so you’re not just reacting to the market, you’re shaping it.
Deep Why
With Deep Why, you can understand your customers by identifying deep barriers and drivers, bringing the outside-in to understand what drives decision making and unearthing what’s not said.
Futurecast
Anticipate the future with FutureCast by exploring and capitalizing on in-the-moment trends and topics that have meaningful impact on business decision making.
Audience Simulator
Use Audience Simulator to replicate the voice of the customer to help predict how the most important segments respond to branded and competitive messaging in real-world scenarios.
Lexicon IQ
Lexicon IQ allows you to decode the most meaningful and impactful language within the condition, mechanism, and the broader marketplace.
Made by a melting pot of behavioral scientists, tech geniuses, and creative rebels
We’re an open-minded, inquisitive bunch combining the best of innovation and intelligence (IxI). We’re obsessed with solutions, and we apply our diverse perspectives to tackle challenges from every angle, asking thoughtful questions and challenging assumptions.
Have we piqued your interest?
Curious? Skeptical? Mildly interested while pretending not to be? Perfect - Let’s do a demo. No pressure, no pitch—just us showing you cool stuff and pretending we’re not trying to impress you. Reach out whenever you’re ready (or when your inbox needs some excitement).